The agent: the voice that talks
An agent is the caller. It’s a voice that runs on a computer and talks like a person. You give it a goal (book a meeting, get someone on the phone) and a few rules, and it handles the conversation on its own. You don’t script every word. You brief it, the way you’d brief a new hire on their first day, then let it do the talking.The campaign: the plan for calling
An agent on its own is just a voice with nothing to do. A campaign is the plan that puts it to work. The campaign answers the practical questions:- Who do we call?
- What hours are we allowed to call them?
- How many times, and how far apart?
- What number shows up on their phone?
What happens after a call
Every call ends. When it does, the agent decides what happened (they booked, they asked for a callback, they said stop calling) and writes down the useful bits. Then the campaign can act on that: send a text, add a label, try again tomorrow, or leave them alone. So the loop is simple:1
The campaign picks someone to call
Based on your list, your hours, and your schedule.
2
The agent makes the call
It talks, listens, and works toward the goal you gave it.
3
The call gets an outcome
The agent decides what happened and records it.
4
The campaign follows up
Text, tag, retry, or stop, based on that outcome.
Start with agents
What an agent is, the types you can pick, what it says, and how it sounds.
Then campaigns
Who gets called, when, how often, and what happens after each call.
